Brand protection


GREY MARKETS
ARE A GLOBAL THREAT

As products are manufactured further and further away from the target markets, brands are increasingly vulnerable to counterfeiting, backdoor manufacturing and grey markets.

Counterfeiting and problems with authenticating own products may be among the worst enemies of a brand, but the whole well-being of nations and their citizens is now being threatened by illegal trade. This illegal trade brings down dozens of viable companies every day and puts an end to hundreds of thousands of jobs each year.

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PROTECTION STARTS WITH MAPPING

STARCKE provides concrete means of protecting brands. Brand protection starts with mapping the risks and analysing the business environment in cooperation with you. The mapping aims at identifying and eliminating all the factors which may expose your products and services to risks of illegal trade, for example counterfeiting, copying and backdoor manufacturing.

COMPREHENSIVE PROTECTION

After mapping the risks and the environment, we draft a solution proposal supporting your strategy and business operations. The proposal is meant to offer comprehensive protection for your brand – and guarantee to your customers that your products are authentic and safe. Usually the proposal also describes visual anti-counterfeiting effects, such as printed codes and holograms. If you are looking to improve your data value chain, we can also integrate RFID tags into your products.

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MEASURABLE ADDED VALUE

Our protection solutions can also include functions which create considerable added value for the brand owners. These functions provide you with detailed information on stock balances, product movements in the subcontracting chain or real-time sales figures in a given outlet, just to name a few. You will also get real-time data on consumer behaviour, which helps you to target and tailor your products down to the smallest detail. You yourself will decide on the protection level and the type of data you wish to receive. This offers you endless possibilities. Or as we like to put it: the sky’s the limit.

PRODUCTS AND TECHNOLOGY

Our brand protection products include – among others – security seals, hologram stickers and ID cards as well as products with integrated RFID technology, such as hang-tags. In order to ensure the best possible protection, distinctiveness and added value for your brand, each solution is tailored to your needs and combines different techniques. All of our products are manufactured in Finland – naturally with the utmost quality.

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